Myntra doubles down on scaling emerging fashion & lifestyle brands nationally; hosts debutedition of ‘Seller Growth Connect’ in the Surat

• 300 brands joined the first edition of seller growth connect held at Surat
• By bridging the gap between regional craftsmanship and national scale, Myntra continues to
  democratise fashion possibilities for sellers across India

Surat, March, 2026: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, hosted
the first edition of Myntra Seller Growth Connect ’26 in Surat, bringing together nearly 300 brands across
categories. Taking its commitment forward to help its sellers scale nationally, the engagement focuses
on how emerging brands from various regions can grow by leveraging technology, business insights and
frameworks extended by Myntra. The first of the multi-city events is aimed at supporting small and
medium-scale sellers across the ecosystem, in line with Myntra’s commitment to the growth of various
brands in the fashion and lifestyle segment across the board.

As one of India’s key hubs for textile and fashion manufacturing, Surat plays an important role in the
country’s fashion ecosystem. Myntra has been witnessing strong participation from brands in the region,
with ~6K brands from Gujarat across apparel, accessories and personal care categories, catering to
growing demand from customers across the country. Brands including Janasya, Indo Era and Inddus are
among the key contributors from the region, leveraging the platform to reach a nationwide customer
base.

Through initiatives like Seller Growth Connect, Myntra continues to deepen its engagement with regional
sellers, enabling their brands to tap into Myntra’s nationwide 75 mn+ monthly active users on the
platform across India. Myntra is at the forefront of redefining the shopping experience with personalised
tech solutions and has a reach across 98% serviceable pincodes in India.

Myntra Seller Growth Connect educated 300+ brands from the city to a structured growth playbook
designed to support their brands’ journey, across different stages, on the Myntra platform. The
frameworks highlighted key growth levers for the brands, which include building the right assortment
and selection, identifying emerging style trends and leveraging ad campaigns to enhance product
visibility and discovery among fashion-forward customers. The attendees also gained insights into
Myntra’s expanding suite of technology capabilities designed to simplify operations and improve ease of
doing business on the platform. The sessions showcased new cataloguing features, operational tools and
systems that enable brands to operate more efficiently on Myntra.

Speaking at the event, Bedanta Dutta, Senior Director, Category Management, Myntra, said, “Surat has
long been one of India’s most important textile and apparel manufacturing hubs, with a vibrant
ecosystem of entrepreneurial brands and manufacturers that have shaped the country’s fashion supply
for decades. What is particularly exciting is how many of these emerging brands are now leveraging
digital platforms to scale far beyond their traditional markets. At Myntra, we are seeing strong
momentum from Surat-based sellers who are building national fashion brands on the back of our
marketplace. Through initiatives like Seller Growth Connect, we want to work closely with this dynamic
seller community and equip them with the technology, insights and growth frameworks needed to scale
their businesses and reach customers across India.”

Sharing their experience, Vinay Kanodia, founder of Janasya said, “We have been selling on Myntra for
many years now and the platform has played a key role in helping us scale our business beyond our local
market. Over the years Myntra has built a strong base for fashion & lifestyle customers in India
Today, we are able to reach fashion customers across India with over 60% growth in business from last
with great uptick during peak periods. What stands out about working with Myntra is the strong support
ecosystem, from insights on fashion trends and cataloguing guidance to tools that help improve visibility
and demand. Initiatives like Seller Growth Connect are especially valuable, as they give sellers like us the
opportunity to interact directly with Myntra’s marketplace, technology, operations and ads teams and
receive hands-on guidance on areas such as cataloguing, advertising and platform tools that help
accelerate growth.”

Among customers in Surat, some of the most popular categories include men’s casual wear, women’s
western wear and sports footwear, reflecting strong demand for everyday fashion and the athleisure
category.

With demand for fashion increasingly coming from beyond metro cities, Myntra continues to invest in
empowering brands and sellers, enabling them to scale their businesses and reach customers
nationwide. The platform’s growing appeal among younger consumers has seen Gen Z account for close
to 50% of its active customer base, while over 70% of new customer acquisitions come from non-metro
markets, reflecting Myntra’s deepening reach across India.

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