Ahmedabad, April 2025: Gujarati cinema is about to enter a new chapter in storytelling and innovation with the upcoming release of BHRAM—a psychological thriller hitting theatres on May 16. Starring Mitra Gadhvi, Sonali Lele Desai, Abhinay Banker, and Nishma Soni, the film promises an edge-of-the-seat experience.
At the heart of BHRAM is Maya, a 42-year-old woman battling dementia, who witnesses a horrific murder—that of her own daughter. With time slipping away and her memories failing her, Maya must put the pieces together before the killer vanishes forever. The story is a deep dive into memory, truth, and deception.
To kick off promotions, the makers have launched a first-of-its-kind social media game on Instagram, immersing audiences into the eerie, twisted world of BHRAM. The game invites followers to solve puzzles, identify clues, and challenge their perception—just like Maya must in the film.
Play the game here: https://www.instagram.com/p/DInmWO0yf3e/?igsh=MTRkNzB3YWU5dWg0NA==
This is the first time in the history of the Indian film industry that such an immersive, interactive format has been used to promote a regional film.
With its unique storyline, powerful performances, and experimental digital strategy, BHRAM is all set to raise the bar for Gujarati cinema.
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